This year’s winners include Canal+, Chipotle, Engagement Citoyen, L’Oréal Paris, Mazda, Microsoft, NTT Docomo, Prudential, Rethink Breast Cancer and Sharpie.
“We sought out ads that were driven by ideas,” said TED Curator Chris Anderson in a press release. “At TED, we’ve seen the power of imagination and innovation. We want to reward companies that have invested in longer-form, beautifully crafted campaigns that value human attention and intelligence, and take the time to tell a thought-provoking story.”
In addition to being featured across TED.com, YouTube blogs and social media, the teams behind the winning ads will be honored at a special celebration co-hosted by TED and YouTube, which will take place in March at the Art Director’s Club in New York City.

CANAL+ - The Bear

Brand: Canal+
Agency: BETC

Chipotle - Back to the Start

Brand: Chipotle
Agency: Creative Artists Agency Los Angeles

Brand: Engagement Citoyen
Agency: Memac Ogilvy Tunisia

Brand: L'Oréal Paris
Agency: R/GA New York

Brand: Mazda
Agency: Team Cosmos/JWT Germany/Team Mazda Europe

Brand: Microsoft
Agency: twofifteenmccann San Francisco

Brand: NTT Docomo, Inc.
Agency: Drill Inc., Dentsu Inc. Tokyo

Brand: Prudential
Agency: Droga5 New York

Brand: Rethink Breast Cancer
Agency: john st. Toronto

Brand: Sharpie
Agency: Draftfcb Chicago