Friday 30 December 2011

4 Free Alternatives to Siri by sagarganatra

Didn’t get an iPhone 4S this holiday? Don’t worry — there are other voice-recognition apps on the market that can stand up to Siri‘s voice-controlled awesomeness on your devices. In fact, a few of these apps are available for Android and BlackBerry users as well. Check out some download-worthy and free Siri alternatives below.

  • Vlingo – Vlingo doesn’t just take voice commands to make calls, SMS, emails, search the web, or get directions, it does something Siri can’t – interfaces with your Twitter and Facebook accounts to let you update with your voice . . . and it really works, even without workarounds.

  • Dragon Go – Available for iPhone and iPod Touch owners running iOS 4.0 or later, this app works similarly to Siri in that it will interpret and take commands from your voice. You can ask for directions, to draft an email or SMS, and get show times to upcoming movies in your area by directing you to external websites.

  • Google – Google Mobile’s voice abilities let you find information available on Search. For example, you can search with your voice for movie times, photos, websites, nearby restaurants, and more.

  • Voice Control – Your iPhone’s included voice search isn’t as powerful as Siri (or any of these other apps), but it does the trick when making calls, searching music on your phone, and getting the time. It’s a good start, anyway.

  • Did You Get a New Android Phone? Do These 5 Things Immediately

     




    If you got a new Android smartphone for the holidays, here are some things you want to do right away!
    1. Don’t Skip the Google Account Setup
    When you set up your Android for the first time, you’re asked to provide your Google account credentials. Doing so is the fastest way to set up your email, calendar, and contacts (core PIM functionality), but it’s optional, some people don’t have Google account, or for whatever reason they decide to skip the step. If you skipped it, go back and complete it, even if you’re using someone other than Google for your basic PIM functions.
    Why? There are a few reasons. Not only will your contacts be synchronized with your Google account, they’ll also be synced with any Android’s you get in the future (if your current phone is lost, stolen, damaged, or in a year or so when you decide to upgrade). Additionally, you’ll need it for the Android Market.
    While it’s probably true that you don’t need the Android Market to install apps on your phone, there is one case in particular where you’d want to: if your phone is lost. To the best of my knowledge, the Android Market is the only app store for Android that allows for remote installation of apps. Simply log into the Market using a desktop browser, then find an app called Plan B and install it (remotely) to your phone. Within minutes you’ll have an email telling you exactly where your phone is! Of course there are other apps that let you do similar things, but most have to be installed and configured before you lose your phone. The appropriately named Plan B app takes care of all of that for you, all you have to have done is set up your Google Account.
    2. Get a Car Kit
    It’s becoming illegal in more places — and is generally frowned upon everywhere — to use your phone in your car. Take that as an opportunity to trick out your ride for Android!
    Two things you’ll want to get are a Bluetooth headset and a USB car charger, but if your phone has a car dock built specifically for it, you’ll probably want to consider that option first.
    A car dock usually attaches to your windshield or dash and holds your phone where you can see it. Many have a charging solution built in (some will plug into your phone’s USB charging port, others, like the dock for Nexus One charge using three gold dots to carry the power — the dock for the Galaxy Nexus isn’t readily available yet). Some also connect to your phone’s audio, which not only lets you listen to music on your car’s sound system, they also do double-duty as a speaker phone.
    Whether or not you opt for a car dock with these features built-in or opt for a USB charger and Bluetooth headset, you’ll appreciate having a fully-charged phone when you start your day at school or the office, and will be much safer keeping your phone out of your hands while driving.
    3. Turn on Your WiFi
    There are three reasons why you’ll want to turn on your WiFi right away.
    WiFi is probably faster than your phone’s 3G or 4G data connection, so when you’re under a WiFi bubble, your phone will be faster!
    WiFi uses less power than traditional cellular data, so your battery will last longer when using WiFi rather than cellular data.
    With almost all carriers throttling or limiting your data once you hit their data threshold, using WiFi whenever possible could save you quite a bit of money and frustration, which lets you save your cellular data for when you need it.
    4. Set Your Data-Hungry Apps to Update Less Often
    If you’re like me, you’ve got at least a couple social networking apps, a couple news and RSS apps, and maybe even a couple weather apps installed. These apps try to connect to various data services to keep the information on your phone up-to-date. This makes their apps feel faster because the information is already on your phone, before you ask for it. Unfortunately that means the app is going out on the Internet frequently to get updates — updates that you may never see.
    To help keep data usage down and battery life from magically disappearing, you should open each type of app that I mentioned above and check its settings for “Update Frequency”. Some social apps are come set top update every 15 minutes. I set mine to update every 4 hours, or “only when charging”. Some apps even have an option to only sync when connected to WiFi. Keep in mind that some of the smarter apps use something called “push notifications” which only update when the server “pushes” a notice to them that there is something to update.
    Check your apps and set them to something that’s more in-line with how often you actually use the apps.
    5. Log in to Google Talk
    Google Talk is the chat app that comes built-in to your Android, and it’s terribly under-used. You can use Google Talk not only to instant message people with other Android smartphones, but also those who use Gmail on their desktop and laptop computers.
    What’s really cool is that many of those computer users have microphones and speakers, and with the right plugin can audio chat with you. This is essentially a free way to make voice calls to anyone in the world with a Gmail account — and it’s built in to every Android out there.
    What’s more, if your Android Smartphone has a front-facing camera, you can also use Google Talk to make and receive video calls! You can video call with other Android users, or computer users that have a webcam. This comes in particularly useful during the holidays when friends and family may not be able to come together. Unlike other video chatting solutions, Google Talk should work just fine over 3G, 4G, or WiFi.
    What Next?
    There’s so much more that you can (and should) do with your Android-powered smartphone, but those are the pocketnow top five things you’ll want to do right away!
    What about you? What five things did you do after getting your new Android?
    What five things would you recommend to your friends and family? We’re eager to hear! Let us know in the comments!

    5 Steps for Finding New Customers by sagarganatra

    The subject of finding customers is one of the most mysterious in business development. I’m often asked how the most successful companies do it, maybe in the hope that there’s a secret or shortcut to success. Sorry to say, no silver bullet exists.
    Even with large budgets, customer discovery is more art than science. Below are the five basic steps. The most important aspect of this process is to be very methodical in your approach. Knowing where you’ve been is the only way to improve and repeat successes. Pay close attention to the details and record everything in a consistent format.

    1. Classification Structure


    The first step is to decide on a classification structure, better known as segmentation. You might have a product in mind, or a general concept, but sometimes, you might just be fishing — looking for a problem to solve in a market that seems attractive. That’s OK. Market segmenters are detectives.
    What makes a market attractive? Maybe you see alignment with your idea or product. Or, maybe something about a segment strikes a chord and gets your creative juices flowing, knowing what you know about your company’s capabilities. Also, segment size is important: Why waste time if long-term financial gains aren’t possible?
    The segment selection process can be intuitive, based on personal experience, or it can be driven by highly sophisticated segmentation tools that carve up the total market into standardized groups. (Lots of companies start with Standard Industrial Classification codes (SIC codes), a system for tracking the entire economy, managed by the U.S. Census Bureau.) Either way, at this point, you are simply making educated guesses about which ones might be a fit. You have no idea if the fit will materialize.
    In emerging industries, segmentation can evolve quickly. When the iPad was first introduced, tablets were tablets. Then ereaders became a distinct category vs. general purpose. Then pricing tiers emerged. Now, industry analysts are breaking the market up into broad stroke vertical applications — education, health care, etc. — which will get subdivided further very soon.

    2. Hypothesis Testing


    With your evaluation structure in place, you now need to determine, one segment at a time, if there is really an opportunity you can address. You dig deeper from a research standpoint, paying particular attention to competitive offerings. Again, there’s a range of tools you can use. A consumer products company might do a formal, quantitative study, and a company selling to enterprises might set up personal meetings with senior executives. Major consulting firms, like McKinsey & Co. or the Boston Consulting Group, rely heavily on in-depth, one-on-one interviews in all of their projects. I’m working on a project in the tablet business right now, and you’d be amazed at how much you can learn from resellers.
    What are you looking for? You’re identifying customer problems. They should be big ones — “pain points.” If a problem isn’t urgent and important, it’ll be difficult to create a meaningful competitive advantage. At the same time, you’re looking to see how your solution solves the problem. Is it dramatically better? Is it “demonstrable” (a very helpful ingredient when it comes to being socialized)?
    If you’ve found a pain point in a large market you can address and there are no competitors (yes, it happens), you’ve stumbled upon an “unmet need,” one of the holy grails of new product development.
    Segment by segment, you are testing a hypothesis related to fit or alignment: that you have something of value to offer a customer group. You are not just collecting information.
    You’ll discover all kinds of things at this point, from a particular segment being a complete miss, to essential product features that must be added. Hypothesis testing never stops, even after you introduce your product. In fact, the best is yet to come. Once a product is in the market, learning based on actual usage will flow in. That’s why many in the new products field go to market with a “minimally viable product.”

    3. Nuance Testing


    Here’s the step that’s easy to overlook. All problems have context. In other words, when customers solve problems, they are affected by circumstances associated with timing and physical surroundings, and by the nature of the task itself. As a marketer, you won’t understand context by doing a survey, conducting a focus group, or talking to senior executives.
    You understand context by experiencing customer problem solving yourself. To do that, you turn to customer immersion techniques. Did you know dairy farmers use tablets? To elegantly solve their problems, you better be willing to get up at 3 a.m. on a freezing morning. Some consumer goods companies even live with customers in their homes for a short period of time. Procter & Gamble, considered one of the best marketers in the world, uses such an immersion program called “Living It.”

    4. Customer Stories


    Hypothesis and nuance testing findings get captured as stories. They’re much more descriptive than use cases in that they focus heavily on problem/solution decision making.

    5. Solution Iteration


    Tight product alignment with a customer is a matter of iteration. You put something out there (an idea, a prototype, an actual product), and you get feedback, and you go away and improve and refine. Your customer stories get more refined as well.
    It’s highly unlikely that you’ll identify a pain point and address it perfectly in one fell swoop. In fact, to even try is highly risky, especially if you’re building hardware.

    4 Tips for Non-Profit Social Media Success

     





    Using social media for your non-profit is a popular way to share your organization’s vision, garner support, fundraise and get volunteers. However, there’s more to it than simply having a Facebook, Twitter, Google+ page, or using some of the many platforms out there. Here are a few tips that will help amplify your cause online.

    Focus


    Like-minded individuals and groups will feed off each others’ energy and passion for something, and this kind of energy is what leads to promoters. Active promoters of your organization’s goals are what you want, not passive. In good sales organizations, customers are sorted through surveys into promoters, detractors and passives. The goal is to turn everyone into promoters. Passives are treated the same as detractors, with the goal to better their experience with your company or product. In a non-profit organization, your goal should be similar. Focus on promoters to get the message out, and try to turn passives into promoters.

    Enlist Allies


    Upon finding promoters, ask for their help. Encourage them to share posts and links in their spheres of influence to get the word out. Cross promote with other, similar organizations or campaigns. A good example of gaining exposure through using allies was the 2008 Blog Action Day to raise poverty awareness. More than 80 organizations were recruited to participate in a day of discussion on poverty. Almost 13,000 blogs worldwide signed up, with 17 of the worlds most popular blogs participating. The result was a reach of more than “13 million people who either followed or participated in the event globally.” Another ways to enlist your allies is to keep them informed with your updates. Make use of the subscribe feature on Facebook, offer RSS or Atom feeds of your latest events and posts, and come up with surveys, sign-ups, etc. that can be shared by your public promoters.

    Make a Loop


    Connect not only to your target audience, but to yourself. Have every social site, blog and web page looped together so that it is more than easy for anyone to find you and your different outlets. To achieve this, use links, badges, buttons and cross-site promotion. It is helpful to have a comprehensive profile that is completely filled out and features pictures, bios, goals, past successes and other organizations you are linked to or support. This makes the likelihood of someone taking interest greater.

    Let Funds Flow Naturally


    As with any business or fund raising activity, the most effective way to solicit funds is to do the right thing first and allow them to flow, not go door to door asking for them. In business, creating a product or service that is highly desired or fills a need will almost automatically draw profits, but to maximize those profits a good marketing campaign or salesperson will explain the benefits and advantages and let the consumer make the decision to purchase because they want or need the product, not because you told them that they do. In a campaign, explaining the whys of the campaign in an effective, compelling and impactful way is more effective than stating the reason for fundraising and asking for a donation. Always have a donation button available and other information that lets people know how they can get involved through donations, but don’t send out messages asking for the funds.
    Give gentle reminders with updates as to where the campaign stands or messages and posts about how, for instance, one group was able to help fundraise through an effort of getting everyone in their workplace to donate one dollar. Many small donations ultimately lead to the most funds over time. Engagement over the long haul will be more effective than acquiring one-time large donations here and there.
    The keys are always engage and be genuine. Everything else will naturally follow if you stick to these four simple points.

    Thursday 29 December 2011

    Top 5 Web Design Mistakes Small Businesses Make by sagarganatra

    If you’re a small business owner, your website is the central hub of your company, and it’s a pivotal part of your marketing and branding.
    Potential customers visit your site specifically for its content, meaning its appearance and usability are critical to its success and how those users view your company. However, getting your web design wrong can have a negative impact on your business.
    Here are 5 common web design mistakes you must avoid to create a great user experience and grow your bottom line.

    1. Poor Navigation


    Many small businesses fail to make navigation a priority, but without careful attention to how people navigate your site, you could unintentionally be creating a frustrating experience for any potential visitor. People visit your site for specific information, and if they cannot find it they will quickly go elsewhere, leaving with the impression that your business is disorganized in more than just its website.
    A good navigation structure should be seamless and will keep visitors on your site longer, which means potentially more readers, subscribers, sales or leads — whichever is your primary objective.
    Website navigation affects both usability and accessibility, so it’s important to make it a primary concern. Most websites and blogs use common navigational techniques that are expected by the average visitor. The pages and sections of the site should be easy and logical for visitors to maneuver. Don’t make your visitors think about how to navigate your site; it should be effortless and natural.
    There are several principles you can follow to create an effective navigation structure:
    • Use icons to aid navigation. They’re both visually appealing and easy to use and understand.
    • Create logical groups of related links, with the most important links on the top-level navigation bar and functional (dashboard, account, settings, etc.) and legal (copyright, privacy, terms) located elsewhere.
    • Provide location information so users know where they are on any given page and how to proceed to another area of the website. This can be achieved by using Breadcrumb navigation.

    2. No Clear Calls To Action


    The fundamental error of many small business websites is the lack of a clear call to action. We’ve all seen bland small-business brochure websites with nothing but endless descriptive paragraphs. If you aren’t leading users to commit to an action (buy a product, contact you or subscribe, for example), then you are losing them.
    Driving traffic to your website is important, but that traffic is useless if your primary call to action is a plain “click here” link buried in a sea of text. Call-to-action buttons are a great way to grab the user’s attention, and these buttons can be the key to higher conversions. Investing time and consideration into creating successful calls to action can help guide users and address their needs while achieving your own business goals.
    It’s important to keep the following best practices in mind when creating an optimal call to action:
    • The design of a call to action can be broken down into 4 simple elements — size, shape, color, and position. Each plays a vital part in determining how effective the call to action is in directing the user.
    • Don’t make your users work or think, or they’ll leave. It’s not that they aren’t smart, it’s that they want access to information quickly without spending unnecessary time searching for it.
    • Don’t overdo it with multiple, competing calls to action on every page. Decide what your primary target is and then define a clear objective per page. Your content should have answered, “What’s in it for me?” and your call to action should now answer, “What do I do now?”

    3. Color & Contrast


    Color and contrast aren’t usually high up on the list of priorities for a small business owner when it comes to creating a website. But it should be, because if your website text does not have sufficient contrast compared to its background, people will have difficulty reading your content, especially people with poor vision or color-blindness.
    Aside from plain readability, color and contrast are important because they can be used to create visual interest and direct the attention of the user. It can equally be effective in organizing and defining the flow and hierarchy of a page, and it’s therefore an essential principle to pay attention to during the design process. Here are some tips:
    • Using a free a Color Contrast tool (which conforms to accepted standards) you can easily check to see how the contrast on your website measures up.
    • Research how major sites use color and contrast to improve readability and highlight specific sections, and use this knowledge to experiment with color schemes.
    • One of best ways to enhance contrast is by creating size differences between elements, making some things appear larger than others. This works especially well within a minimal color scheme, and it means you don’t have to necessarily rely on color.

    4. Content, Content, Content


    People visit your website for its content, and how that is structured is a huge factor in its success or failure. Unfortunately, an overwhelming number of small businesses get so caught up in overloading the user with information that they overlook how that information is presented.
    Most people do not read unless it’s absolutely necessary, and they prefer to scan through information quickly to get to the points of interest. This is why it’s so important to establish a strong visual content hierarchy so users can quickly scan your site and sifting through relevant information. A logical content hierarchy also acts as a guide through each page and creates a more enjoyable user experience.
    So when focusing on your content, it’s best to keep in mind these three tips:
    • White space is possibly the most important factor to consider. It will allow the user to focus on the meaningful content within each section.
    • Break up lengthy pieces of information into digestible blocks of text, utilizing headings, sub-headings, bullets, blockquotes and paragraphs.
    • Readable content is important, so use a good line height that is large enough to make content scannable. Margins and letter spacing also need to be taken into consideration.
    When talking about content, spelling and grammar cannot be underestimated.

    5. Clutter


    We all know at least one small business website that seems to include everything but the proverbial kitchen sink. Many small business owners tend to cram as much as they can onto a single page — the end result is a busy, cluttered and unreadable page.
    The more extraneous items there are on a web page, the more unprofessional it looks, and it becomes overwhelming, confusing and distracting for the user. A cluttered website will also affect traffic because visitors won’t return if they can’t understand or follow the content, which leads to low traffic, a high bounce rate and possibly a poor Page Rank.
    Clutter also applies to images. Too many can be a huge distraction and just plain annoying. Images should be used to illustrate, capture attention and guide the user where required.
    Follow these guidelines for a more streamlined visitor experience:
    • Challenge every item on each page and ask, “Does it really need to be there? Does it serve a specific purpose? Can I live without it?”
    • The key is to aid the visitor in finding the information they’re looking for, so make sure to differentiate between areas of content, advertisements and promotions.
    • Prioritize your content and decide what is the most important to your visitor and potential customer — and sell it well.
    Even the greatest content can become lost in a mess of words and graphics, so de-cluttering is essential.
    These are just five web design mistakes that many small businesses make. What other mistakes have you noticed on small business websites?

    Wednesday 28 December 2011

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