Friday, 23 November 2012
7.8 
Wednesday, 21 November 2012
Facebook Isn’t Your Likes or Fans The Real Value
Most businesses focus on their Facebook page. More specifically, they want to know how to get more Likes/fans or engagement.
These are all common questions from businesses looking to grow with Facebook. The problem is that they may be missing out on the bigger picture of Facebook. Sure, these things matter, but let’s face it, many of your customers don’t want to like you on Facebook (they just don’t care enough about you) and most of your fans have probably already done business with you.
Think about how you use Facebook. You don’t go out and “Like” random pages for businesses you don’t already use or plan to use (with the exception of some inspirational brands). We usually like things on Facebook that we like and use in the real world.
Your Next Best Customer Is Connected to Your Current Customers
This is the real value of Facebook as it pertains to business growth and acquiring new customers. It isn’t about getting strangers to like you, it’s about getting exposure with the friends of your fans. These are the best prospects for you, and you already have a foot in the door because one of their friends, someone who they trust and respect, has already made the choice to do business with you.For example, if you’re thinking of buying a bike, chances are high that you’ll look to your friend who is the cycling enthusiast for advice. If you’ve seen that he is often commenting on a bike store’s page on Facebook, you are more likely check out that store when it’s time to purchase a bike.
If you have been exposed to the bike store through your friend’s posts and the posts of other friends, you may already have a good enough impression of that store to bypass asking your friend and just go to the store.
Harness the Social Graph
The fact is that we are friends with people who are similar to us. This means that our friends and social connections are the best source of new business for the businesses that we interact with.For example, if there is a restaurant you love, a subset of your friends would also love to check it out. If you discover a new social media tool, a subset of your friends is likely to be interested in it. A handful of your friends are interested in attending the same concerts.
We are friends with people like us, so spreading your message socially can be your best way to build awareness with new customers who are highly likely to be interested in your product.<
The Real Value of Facebook Is Friends of Fans
Many businesses think of Facebook as the place to get new customers, and it certainly can be. But the most effective way to get those new customers is through word-of-mouth (or the online version, which perhaps should be called word-of-keyboard?).Many businesses want to reach new audiences on Facebook, but they just aren’t sure how. The answer is simple: through your existing fans. Here are some of the ways that you can use your current customers to generate awareness with their friends:
- Encourage interactions with content to build awareness
- Run contests or trivia where your fans reveal interesting things about their personality
- Ask customers to post photos on your Facebook
- Feature customers on your Facebook
- Provide incentives for sharing
- Build contests for sharing and social spread, not to maximize entries
- Create an extraordinary visual experience that customers want to share
- Build mass momentum with events
Monday, 5 November 2012
Free-Real-Estate-Templates-extremebrain.in
15 Best Free Real Estate Templates
March 20th in: Free Stuff, Web Design | 64 |
Free HTML5 Real Estate Template [ download ]
Free CSS Real Estate Template [ download ]
Free Real Estate Agency Template [ download ]
Free CSS Real Estate Template [ download ]
Free Real Estate Agency Template [ download ]
Free CSS Real Estate Template [ download ]
Free CSS Real Estate Template [ download ]
Free CSS Real Estate Template [ download ]
Free House Sale Template [ download ]
Free HTML Real Estate Template [ download ]
Free HTML Real Estate Template [ download ]
Free HTML Real Estate Template [ download ]
Free HTML Real Estate Template [ download ]
Free Flash Real Estate Template Minimal [ download ]
Free Flash Real Estate Template Green [ download ]
Free Flash Real Estate Template Black [ download ]
Free Flash Real Estate Template Grey [ download ]
Free Joomla Real Estate Template [ download ]
Sunday, 14 October 2012
Felix Baumgartner’s Space Jump Breaks YouTube Record
It’s official: Felix Baumgartner’s jump from the edge of space broke a record for the “live stream with the most concurrent views ever on YouTube,” according to the video-sharing website.
At peak, there were more than 8 million concurrent live streams, YouTube said in a Sunday blog post. The jump was broadcast on Red Bull’s YouTube channel.
Baumgartner, an Austrian diver, had already set an online record before his jump when more than 7.1 million people tuned in to watch him on YouTube at once; that number continued to climb to a high of 8 million.
The daredevil also broke some non-digital records, including the highest jump from a platform (128,100 feet), the longest distance freefall (119,846 feet) and the maximum vertical velocity (833.9 mph or Mach 1.24), the post added. This last distinction makes Baumgartner the first human to break the sound barrier outside of an aircraft.
Did you catch the space jump? If so, what did you think? Share your thoughts in the comments below.
Subscribe to:
Posts (Atom)
